BRANDING & MESSAGING. MARKETING COLLATERAL. BULLHORN INTEGRATED RECRUITMENT WEBSITE. COPYWRITING.
The Founders and Directors of SENtri Group have brought together their expertise as successful construction business owners and recruiters from both client and agency side to start a construction recruitment business for the modern age.
BRANDING, COLOUR PALETTE, MESSAGING & COLLATERAL
SENtri came to us already with a name and a business idea. We carried out a messaging workshop to extract their USP’s and customer/client journey, pinch points and needs, producing an overarching messaging document that would be used throughout the website copy and in any future content marketing they carried out.
The logo was based on the three owners, highlighting them in the E as the three pillars of the business.
WITHIN 2-MONTHS FROM LAUNCH
– 67% Organic Traffic
– 37% Bounce Rate
– Average 3 pages per session & rising
THE SITE REQUIREMENTS
The brief for SENtri was clear:
– Simple design with a clear UX
– BULL HORN CMS intergration
– Contact forms
– Built on WordPress for ease of updating by the client
WE REALLY ENJOYED WORKING WITH THE TYPEFACE GROUP
From the moment we met, we knew that they would be able to give our new business a brand, voice and site that we would be proud of. From start to finish, the communication was clear and support unwavering. I highly recommend them for any branding, copywriting or website project.
– SENTRI Group