How we made EQTEC, A waste-to-energy gasification company, website easier to discover and digest.

WEBSITE DESIGN / SEO

EQTEC is a clean technology company that specialises in creating sustainable waste-to-energy projects, solving two important global challenges: reducing waste and meeting the growing demand to generate clean energy.

THE BRIEF

  • Design and build a new website to more clearly communicate with target audiences interested in: technology and innovation in gasification as a sustainable waste-to-energy process, projects, partnerships – and for investors and other public stakeholders
  • Create common modules for use across the site to improve synergy and present technical information in a user-friendly way
  • Improve UX
  • Upgrade existing brand implementation, creating a stronger colour palette with imagery and icons
  • Ensure the site is tablet and mobile responsive
  • Audit and complete SEO metadata and apply redirects for the launch
  • Ensure the site is compliant in line with AIM requirements
  • Create the site using technology that allows for in-house changes
  • Testing


STANDOUT ELEMENTS

  • Create an /es version of the site with an AI-based solution to support customised technical translations

Everyone at the TFG is an expert in their field; from design, digital user experience and build, SEO, print production and project management, I have confidence throughout each project that our brief is understood, an approach recommended and delivered to an extremely high standard. The team are also great at solving problems as they happen and I have enjoyed working in partnership with them as an extended team

Lisa Hancox

Head of Marketing and Communications, EQTEC Plc

RESPONSIVE, OPTIMISED, USER-CENRIC

WHAT WE DELIVERED

A fully responsive, well-optimised WordPress website with clear UX and branding across all devices.

  • On brand icon set
  • Content modules designed to create
  • Cross-site synergy and improved UX
  • Common image treatments
  • INCREASE IN SESSION DURATION (MONTH ON MONTH) 19.47% 19.47%
  • INCREASE IN PAGE VIEWS (MONTH ON MONTH) 40.56% 40.56%

Pages and content specifically optimised towards an audience interested in technology and innovation in gasification as a sustainable waste-to-energy process, projects, partnerships – and pages for investors and other public stakeholders are now more organised.

  • Keyword discovery and application
  • Case studies previously found on one page have been highlighted separately and housed on unique URLs showcasing specific projects
  • Simple to use contact forms
  • Google conversion set to measure form fills & acquisition paths for contact

We created a sub-identity to clearly define Investor Relations content and implemented a quick search menu for easy navigation within this section. 

MORE ENGAGEMENT

Projects + 365% increase in visits while reducing the page bounce rate by -15%

MORE VISABILITY

+1095 views on NEW specific case study pages

AMPLIFYING THEIR WORK

This represents an overall increase in views of EQTEC project output of 662% in just 3 weeks from launch.

We specialise in…

Our tactical marketing agency create fully-optimised websites , compelling copy, branding, print and digital design from our busy Basingstoke office.

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Website Design

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SEO Projects & Ongoing

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Content & Communications

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Graphic & Print Design

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PR & Brand Consultant

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How can we help?

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TFG

The Typeface Group

hello@thetypefacegroup.co.uk

01256 614 921