How to Speed Up Page Loading Time



There are some pretty compelling stats out there to back up the fact that you need to take your page loading times seriously. 

  • 47% of consumers expect a web page to load in 2 seconds or less. Source
  • A 1-second delay in page response can result in a 7% reduction in conversions. Source.
  • A third-party script can add up to 34.1 milliseconds to loading speed. Source.
  • Speeding up your site can lead to a 20% increase in organic traffic. Source.

So how do you know what your page loading time is? And what can you do to improve it? Visit to get a clear picture of your page loading time.

Once you know how your site is performing, how can you improve the loading time?


1. Optimise images.

Optimising images is more than ensuring you complete alt tags. You need to make sure that they are the right size so that they look amazing and load quickly.

We recommend WP smush pro plugin if you are running a WordPress site to quickly do this for the images and graphics currently on your site. If you aren’t running a WordPress site you can do this using

2. Cache in.

Find and activate a good caching plugin; these are either free or inexpensive. WPMU Dev explains the benefit of adding a caching plugin to your site:

“For the uninitiated, WordPress uses PHP to generate your site files when a visitor requests them. This process takes time because it takes time to retrieve all the necessary information from the database and assemble your webpage on the spot. It’s like inviting someone over for dinner, but not going to the grocery store to get your ingredients or cooking until they’re on your doorstep.

Caching, by contrast, is what happens if a second guest shows up once the meal is ready. That person doesn’t have to wait for you to get groceries and cook, because the time-consuming part has already been done. You can just assemble a plate for them and voilà! Your dinner page is served.

In WordPress, caching plugins serve up a static version of your page that has already been pre-processed in order to serve the page up faster.”

3. Hosting considerations.

Shared Hosting means you will be fighting over a limited web space with all other sites on the server.

If you’re paying £2.99 a month you’re probably getting what you pay for. At the other end of the scale, you can have a private dedicated server. This can cost a lot of money to set up but it’ll give you full control over your web space and often very good account management and technical support to go with it.

Tom Kingham from Nimbus* explains what your hosting company can do to influence the performance of your website. 

When it comes to page loading speeds it’s not just how well your website has been built. If you’re web host isn’t using top of the range servers, speed issues can be created by a bottleneck on your host’s server. In effect, not all web host’s are equal!

TFG partners with us at Nimbus Hosting* – a hosting provider that utilises enterprise hardware rather than consumer-based hardware.

“Let me break the types of hosting into three types; shared, cloud and dedicated.”

Shared hosting is exactly how it sounds. This type of hosting appears attractive by cost however, you’re competing with hundreds of other sites for resources, so if one website gets a lot of traffic then this can directly impact the speed of your website – not great! 

Cloud hosting is often used as a buzz term for Virtual Private Servers (VPS). Here at Nimbus Hosting this is the predominant type of hosting that we offer. This means that you get your own dedicated set of resources that are segregated from other users so as a result no one can encroach on your space. 

Finally dedicated server hosting means that you have your own physical server that is solely for your own use. This hosting solution is much better for websites expecting large traffic volumes or growth in server resource overtime. 

4. Google Tag Manager

As mentioned, adding script can increase page loading times. So by using Google tag manager you can add tracking codes, pixels, conversions, events and other scripts to your site without placing them in the database. 

Not sure what scripts you have running?

It is worth auditing what you do have and removing any old scripts, plugins etc that are no longer required. If you have never audited your site in this way just stopping those possible triggers could make a significant difference quickly.

There are many other considerations when trying to improve your page speed, but for us, these are the quickest and most significant of wins.



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If you don’t have anyone looking after the wellbeing of your site or want to discuss your hosting options, please do get in touch on 01256 614 921