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Paid advertising conversions and the buying process

Paid advertising conversions and the buying process.marketing / website / paid ads / content / planningDisappointed in your conversions from paid advertising? It may be that you've skipped some fundamentals when it comes to considering your buyer decision-making...

Empathy is the Future

Empathy is the Futuremarketing With 2021 feeling like an extension of 2020 but with a sprinkle of more hope, it is hard to predict what the "marketing trends" might be for this year. That said, there have been many lessons learnt over the last 12 months, probably more...

Commissioning a website for your SME Business

Commissioning a website for your SME business.marketing / websiteA new website is a big investment with lots of variables, some quite technical. While you’re undoubtedly an expert in your established or growing business, you may not be au fait with the nuances of...

Improve your e-commerce emails

How to improve your productivity and retail customer experience by sending better e-commerce emails.

2020 Over & Out

2020 Over & Outtfg highlightsThe one with the pandemic, podcast & pivot. A business round-up. This year four major things have changed/developed for TFG - so here’s our annual round-up, a summary of office hours and a little something about our chosen charity....

Email marketing to a tiered membership business

Re-engagement emails and updates regarding the work you do are worth their weight in gold. Let’s learn more about them!

Why emails are worth their weight in gold.

Re-engagement emails and updates regarding the work you do are worth their weight in gold. Let’s learn more about them!

Purpose-led Marketing

Purpose-led Marketing marketing I was grateful to be invited to talk with Steve Randell on the Share Your Difference Podcast in early 2020. But for many reasons that talk didn't happen until much later. And thank goodness. A particular global situation meant we...

Merry Clickmas: the impact of e-commerce on festive shopping habits

The festive season is one of the busiest annually, but how has the ever-growing focus on e-commerce affected our shopping habits?

The Subscription Era : is our society becoming a pay per month economy?

Subscriptions are in every aspect of our life, from the daily helps to the bigger purchases. Is this a massive change in our society?

The Subscription Era : is our society becoming a pay per month economy?

by Team TFG | Sep 22, 2020 | Copywriting and content, Email Marketing, Marketing, SEO, Social Media, Website Owners

Subscriptions are in every aspect of our life, from the daily helps to the bigger purchases. Is this a massive change in our society?

Language and inclusion: a reflective overview

by Team TFG | Sep 8, 2020 | Copywriting and content, Marketing, PR

Language and inclusion: a reflective overview marketing / content Language is our way of communicating, expressing ourselves and telling stories. It's what keeps us connected, and as author Edward Bulwer-Lytton said: "The pen is mightier than the sword." As a...

Author Authority: Give your employees a chance to shine

by Natalie Weaving | Aug 25, 2020 | Copywriting and content, Marketing, SEO

Before you question why we are writing a blog about giving your employee’s some credit, don’t worry, this isn’t a gushing blog about how you need to be a more humble leader or anything like that.

It’s time: Christmas Marketing Checklist

by Team TFG | Aug 11, 2020 | Copywriting and content, Design, Email Marketing, Featured, Marketing, Photography, SEO, Social Media, Website Owners

With everything that has happened in the world this year, perhaps one element of hope some are holding onto is the festive period. However, as any marketer can tell you, it’s not that simple. From about Black…

Wrapped in red tape doesn’t mean boring

by Team TFG | Jul 28, 2020 | Copywriting and content, Email Marketing, Marketing, Social Media, Website Owners

Bring wrapped in Red tape doesn’t mean you have to be boring with your marketing. Click to read three examples of industries that have a lot of compliance who are nailing creativity.

Harnessing The Power Of Collaboration & Communities

by Natalie Weaving | Jul 14, 2020 | Copywriting and content, Email Marketing, Featured, Marketing, Social Media, Website Owners

In previous weeks we have looked at ways to scale up and adapt quickly, and how businesses are becoming more value-driven in its messaging. This week we are going to take a look at the beautiful world of collaboration and communities.

The importance of blogging

by Natalie Weaving | Jun 30, 2020 | Copywriting and content, TFG Start

The importance of blogging marketing / content For a business to stay seen, trusted and in the loop in the marketing world it needs fresh and interesting content. Having a blog is essential to any website as well as keeping it up to date with unique content. Having...

Modernising your marketing & embracing the new ‘normal’

by Team TFG | Jun 16, 2020 | Marketing

Modernising your marketing and embracing the new ‘normal’. From embracing technology, showing new trends and expectations as well as how to making your business stand out for the right reasons.