The Importance of Blogging

by Polly Buckland | May 20, 2021 | Copywriting and content, TFG Start

The importance of blogging marketing / content To stay seen, trusted, and up to date, you need to be adding regular, authoritative content to your website.  Having an up to date blog/archive/content repository is essential for B2B businesses because:  It’s a...

How To Make Your Marketing More Accessible

by Natalie Weaving | May 14, 2021 | Copywriting and content, Marketing, SEO, Social Media, Website Owners

Marketing / SEO / Social Media Updated May 2021 How To Make Your Marketing More Accessible. It is estimated that more than 14 million people in the UK have a disability, impairment, or long-term health condition, but does your marketing reflect this? For most of us,...

There’s been another Google algorithm change, and it’s happening NOW!

by Natalie Weaving | Apr 27, 2021 | Copywriting and content, Marketing, SEO, Website Owners

There’s been another Google algorithm change, and it’s happening NOW!  website / SEO The crux of this update is ensuring that your website visitors see the content of your site quickly. Page loading times on desktop and mobile are now more important than...

Paid advertising conversions and the buying process

by Polly Buckland | Mar 16, 2021 | Copywriting and content, Marketing, Social Media, Website Owners

Paid advertising conversions and the buying process. marketing / website / paid ads / content / planning Disappointed in your conversions from paid advertising? It may be that you’ve skipped some fundamentals when it comes to considering your buyer...

The Subscription Era : is our society becoming a pay per month economy?

by Team TFG | Sep 22, 2020 | Copywriting and content, Email Marketing, Marketing, SEO, Social Media, Website Owners

The Subscription Era: is our society becoming a pay per month economy? marketing  Using your search engine of choice, try finding something that you can’t get a subscription for. Toiletries? Yep, easily possible. Subscription gifts for friends and family?...

Language and inclusion: a reflective overview

by Team TFG | Sep 8, 2020 | Copywriting and content, Marketing, PR

Language and inclusion: a reflective overview marketing / content Language is our way of communicating, expressing ourselves and telling stories. It’s what keeps us connected, and as author Edward Bulwer-Lytton said: “The pen is mightier than the...