Merry Clickmas: the impact of e-commerce on festive shopping habits

by Kitty Bates | Sep 25, 2020 | Copywriting and content, Email Marketing, Marketing, SEO, Social Media

Merry Clickmas: the impact of e-commerce on festive shopping habits marketing  First of all, can we all appreciate the incredible pun? Thank you very much, on with the article. Christmas is turning into Click-mas, at least for businesses and marketers. Data is...

The Subscription Era : is our society becoming a pay per month economy?

by Kitty Bates | Sep 22, 2020 | Copywriting and content, Email Marketing, Marketing, SEO, Social Media, Website Owners

The Subscription Era: is our society becoming a pay per month economy? marketing  Using your search engine of choice, try finding something that you can’t get a subscription for. Toiletries? Yep, easily possible. Subscription gifts for friends and family?...

Language and inclusion: a reflective overview

by Kitty Bates | Sep 8, 2020 | Copywriting and content, Marketing, PR

Language and inclusion: a reflective overview marketing / content Language is our way of communicating, expressing ourselves and telling stories. It’s what keeps us connected, and as author Edward Bulwer-Lytton said: “The pen is mightier than the...

Author Authority: Give your employees a chance to shine

by Natalie Weaving | Aug 25, 2020 | Copywriting and content, Marketing, SEO

Authors Authority Why Giving Your Employees A Chance To Shine Is A Great Tactic SEO Before you question why we are writing a blog about giving your employee’s some credit, don’t worry, this isn’t a gushing blog about how you need to be a more humble...

It’s time: Christmas Marketing Checklist

by Kitty Bates | Aug 11, 2020 | Copywriting and content, Design, Email Marketing, Featured, Marketing, Photography, SEO, Social Media, Website Owners

IT’S TIME: CHRISTMAS MARKETING CHECKLIST! marketing With everything that has happened in the world this year, perhaps one element of hope some are holding onto is the festive period.  However, as any marketer can tell you, it’s not that simple. From about...

Wrapped in red tape doesn’t mean boring

by Kitty Bates | Jul 28, 2020 | Copywriting and content, Email Marketing, Marketing, Social Media, Website Owners

Wrapped in red tape  doesn’t mean boring Marketing We’ve been there. The back and forth with compliance, trying to fit two paragraphs of Ofcom required terms and conditions in the footer of an email and the short turnaround of a full suite of changes.  When...