Paid advertising conversions and the buying process

by Polly Buckland | Mar 19, 2021 | Copywriting and content, Marketing, Social Media, Website Owners

Paid advertising conversions and the buying process. marketing / website / paid ads / content / planning Disappointed in your conversions from paid advertising? It may be that you’ve skipped some fundamentals when it comes to considering your buyer...

Merry Clickmas: the impact of e-commerce on festive shopping habits

by Team TFG | Sep 25, 2020 | Copywriting and content, Email Marketing, Marketing, SEO, Social Media

Merry Clickmas: the impact of e-commerce on festive shopping habits marketing  First of all, can we all appreciate the incredible pun? Thank you very much, on with the article. Christmas is turning into Click-mas, at least for businesses and marketers. Data is...

The Subscription Era : is our society becoming a pay per month economy?

by Team TFG | Sep 22, 2020 | Copywriting and content, Email Marketing, Marketing, SEO, Social Media, Website Owners

The Subscription Era: is our society becoming a pay per month economy? marketing  Using your search engine of choice, try finding something that you can’t get a subscription for. Toiletries? Yep, easily possible. Subscription gifts for friends and family?...

Language and inclusion: a reflective overview

by Team TFG | Sep 8, 2020 | Copywriting and content, Marketing, PR

Language and inclusion: a reflective overview marketing / content Language is our way of communicating, expressing ourselves and telling stories. It’s what keeps us connected, and as author Edward Bulwer-Lytton said: “The pen is mightier than the...

Author Authority: Give your employees a chance to shine

by Natalie Weaving | Aug 25, 2020 | Copywriting and content, Marketing, SEO

Authors Authority Why Giving Your Employees A Chance To Shine Is A Great Tactic SEO Before you question why we are writing a blog about giving your employee’s some credit, don’t worry, this isn’t a gushing blog about how you need to be a more humble...

It’s time: Christmas Marketing Checklist

by Team TFG | Aug 11, 2020 | Copywriting and content, Design, Email Marketing, Featured, Marketing, Photography, SEO, Social Media, Website Owners

IT’S TIME: CHRISTMAS MARKETING CHECKLIST! marketing With everything that has happened in the world this year, perhaps one element of hope some are holding onto is the festive period.  However, as any marketer can tell you, it’s not that simple. From about...